This video was produced by the St. Louis Athletica corporate sponsors in order to create awareness and excitement for their women's soccer team. With soccer not being a very popular sport in America, women's soccer especially, I can see why the St. Louis Athletica may have felt the need to produce this video. The video also focuses on gold medalist goal keeper Hope Solo.
As for the video working, I'm not so sure. Women's soccer is a tough sport to get a lot of people's attention towards. I do not think this video has accomplished its goal considering it is almost three years old and has only a little over 300 views.
During the playoffs last year, the injury prone season for Derrick Rose came to a tough ending as he tore his ACL and could not return. Adidas, Rose's sneaker sponsor, has teamed up with the former MVP and have created a series of video's known as "the return". I think this has been a brilliant idea for Adidas from a marketing perspective. Why wouldn't they follow their highest paid basketball star around during his amazingly fast return from surgery done to his knee and document his success? I do think producing this video will only help Adidas. In theory, the more fans Derrick Rose has, the more fans Adidas has as well.
This hilarious video sponsored by Pepsi MAX features the NBA's reigning rookie of the year disguised as an old man playing a pick up game against some local players. As for me, I thought the video was so entertaining that I would go out and buy a Pepsi MAX just because. However, this might not be the case for everyone who views the video. Most people who I show this video to never even realize it's a Pepsi MAX commercial at all. The only places you even vaguely see Pepsi MAX is on the bottles of the spectators watching the game. Despite all 15 million views and counting, I do not think that these views are necessarily turning into dollars for Pepsi MAX.
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