Monday, September 10, 2012

#1

After viewing both of the Pew Internet reports presented,  as I expected, the use of social media and the Internet has proved to be growing rapidly throughout all demographics.  It is also interesting that from 2000-2012, the largest growth of Internet usage has been by the oldest demographic of users at age 65+ with about a 40% increase.  I would imagine that this is due to a late start by those of this age group who still had the "old fashioned" mindset and would prefer a newspaper for everyday news and entertainment.  Now over half of adults age 65+ are using the Internet at 53% and that is amazing.

One statistic that I did not agree to be true at first was that at 71%, those with a household income of less than $30,000 use social media more than any other higher income households.  At first I thought about it and wondered how this could be possible because I think of the people with a lower income that can't afford Internet and how they could be using social media this much.  I'm not saying that $30,000 a year is poor by any means, but I'm guessing households which average a much lower income are included in this demographic as well.  Looking more into it, I concluded that this statistic may be accurate only because people in this demographic might be spending too much time on social media and not enough on other life essentials. 

My mother and father use social media sites and they would still be considered in the 50-64 age group.  Soon after Twitter arrived on the social media scene, my dad created a Twitter account and suggested I would get one too.  I told him no because it was not as "cool" as Facebook.  As of about five years later, it turns out he was right and I use Twitter much more than I do Facebook.  My parents are both on Facebook as well. My dad recently attended his class's first high school reunion and attributed it all to being able to get in touch with one another through Facebook.  

I found it surprising that only 80% of teens age 12-17 are using social media.  I do realize that 80% is a lot but I still expected it to be closer to 95%.  My only idea for why this is lower than I expected is because maybe parents are not allowing their kids to join social media sites in fear that they will become addicted, which may be entirely possible.

Overall after reading both articles it did not surprise me of the growth and rise of social media.  I notice something contributing towards its growth every day, whether it's on television advertisements or even posters around campus.  Social media is rising and it's not going away any time soon.