Steve Boucher taught us all a lot this past week during his presentation.  His use of the "no bull business" blog he had created before he joined Southern New Hampshire University shows just how hands on he is as a marketer.

His demonstration on the secrets to success was what I found most interesting and most impressive. He explained that the five things you need in social media are fresh content, creativity, synergy from within, a call to action for an audience, and understanding your audience. I also liked how he explained how controversy is not always a bad thing and can create awareness.

Overall I thought it was a good opportunity to listen to someone who is really involved in social media at our SNHU.